At present I am involved with an academic project regarding open innovation and new product development process. Those who follow me by twitter or read some of my post on “my other blog” knows I promote an hybrid approach I call “clospen”: “The open nature of the process, integrating a big number of actors like, potential customers, suppliers, designers, manufacturers, etcetera, some competitors among them on other projects, some of them with different interest on the project, place the open platform in a sensitive situation. Is everybody able to contribute in the same way? Will be everybody granted with access to all the information? Is the platform or the management team able to handle a big number of people and enterprises? There is several questions like this that induces to consider pertinent an hybrid approach, open and close at a time, clospen”.
I was not the only one 
to realize of the convenience of this hybrid model addressing some type of project, professors N.Venkatraman, D.J.McGrath and Jeffrey Word at “Business Network Transformation” book , chapter 5, page 106, invokes the approach. But the best reference I found explaining why and how about the convenience of the hybrid model is due to Mr. Francesco D’Oracio. I specially like slides #20, #21 and #25 explaining the model and slide #30 about the underlying reason to openly contribute, the WIITF (What Is In It For Me) reason.
Please, enjoy his presentation:
Hybrid Model for Open Innovation
Published December 9, 2009 supply chain 4 CommentsTags: clospen, hybryd models, open innovation
4 Responses to “Hybrid Model for Open Innovation”
- 1 Trackback on December 9, 2009 at 3:26 pm
- 2 Trackback on February 17, 2010 at 8:12 pm
Me apasiona. Por cierto, recomiendas comprar el libro de Jeffrey Word?
Lo mejor es que antes le des un vistazo, lo llevo conmigo la próxima vez que nos veamos. Es un “collage”, al estilo blogbook, de varios y relevantes autores al respecto que ha quedado muy bien integrado dada la perspectiva que SAP (J.W. es VP de innovación allí) aporta al ser actor en todos los elementos de las “cadenas de valor” y en diferentes industrias.