¡Merry Christmas!

Hybrid Model for Open Innovation

At present I am involved with an academic project regarding open innovation and new product development process. Those who follow me by twitter or read some of my post on “my other blog” knows I promote an hybrid approach I call “clospen”: “The open nature of the process, integrating a big number of actors like, potential customers, suppliers, designers, manufacturers, etcetera, some competitors among them on other projects, some of them with different interest on the project, place the open platform in a sensitive situation. Is everybody able to contribute in the same way? Will be everybody granted with access to all the information? Is the platform or the management team able to handle a big number of people and enterprises? There is several questions like this that induces to consider pertinent an hybrid approach, open and close at a time, clospen”.
I was not the only one to realize of the convenience of this hybrid model addressing some type of project, professors N.Venkatraman, D.J.McGrath and Jeffrey Word at “Business Network Transformation” book , chapter 5, page 106, invokes the approach. But the best reference I found explaining why and how about the convenience of the hybrid model is due to Mr. Francesco D’Oracio. I specially like slides #20, #21 and #25 explaining the model and slide #30 about the underlying reason to openly contribute, the WIITF (What Is In It For Me) reason.
Please, enjoy his presentation: